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Comments
You're surprised?
I've heard about an actual Bible Diet, which involves things like drinking raw, unhomoginzed, unpasturized milk, and other crap which will probably take years OFF your lifespan.
Oh, and of course, it doesn't involve keeping Kosher. Christ Almighty Jaysus turned over the old testament laws... except for that one about being gay.
Posted by Rich at September 5, 2004 02:34 PM
141.151.95.107
The only religiously-themed food I've
seen around here are 'Testamints' in
the impulse section. Pretty tasty, but
BOY I had a hard time trying not to
laugh when I saw them.
So how's the 'bread' taste?
Posted by John at September 5, 2004 02:45 PM
216.129.254.78
I've seen both of those at the Ralph's out here in Long Beach, but they were hiding in with the regular bread. I don't think the other products were very happy about it ... I heard some Wonderbread muttering about "the freaky Jesus loaves."
Posted by meggish at September 5, 2004 03:44 PM
66.214.26.197
Yeah, isn't that packaging hilarious?
The big concept they're working with is that flour, ground from dry grains and stored in a sack for god knows how long, is mostly nutritionally bankrupt. However, if you keep the grains whole until you're ready to use them, let them just barely germinate by putting them in clean water for a night or two, and THEN grind the result and make bread out of it (this is what they mean by flour-free), you're going to end up with a much healthier staff-of-life. Sprouting evidently changes a lot of the energy in the seed into a form that works better in your body, for some complicated reason or another.
For what it's worth, if your palate is already used to a crunchier & nuttier type of bread (i.e. if you're a dirty hippie like me), sprouted breads taste really really good, and it takes a lot less of them to make you feel full. I like 'em a lot, when I can afford them or find them in the dumpster.
I suspect that for most of the people who buy the Ezekiel breads, the Biblical thing is just a nod-and-a-wink situation, because it really doesn't fit in with any sort of fad diet or any sort of religious dietary rules. The market they're aiming at is the anti-processed-foods cadre, which means it's probably NOT going to ever show up on the shelf at Cub or Safeway.
...that, and the $4 price tag, and the fact that it has to be kept refrigerated.
Posted by Nick Fagerlund at September 5, 2004 03:52 PM
66.41.74.111
ummm... whoa.
you know maybe they have a flat bread variety - to go with Exodus
(when do we see the rest of the mummification???)
Posted by Ruth at September 5, 2004 06:41 PM
64.12.116.146
This is like Dr. Bronner's soap, only without the cool factor (or the product quality, because Dr. Bonner's is good shit).
You can get PDFs of his soap labels on the web site, which rocks.
http://www.drbronner.com/story.html
Posted by Wagner at September 5, 2004 09:12 PM
24.28.87.101
That is...interesting.
What's next? Bible cereals? I've got some ideas for names...
Post Hosties
Christ Chex
Milk and Honeycomb
and my personal favorite...
Corn Holy-O's
Posted by scratch chickie at September 5, 2004 09:45 PM
67.209.34.194
You dirty comedy whore, scratch. You stole Christ Chex from Dane Cook, and you know it.
Posted by The Bloated Camel at September 6, 2004 12:18 AM
68.239.218.140
$4 for a LOAF OF BREAD?
Good LORD!
Posted by London at September 6, 2004 04:18 PM
68.74.186.83
$4 a loaf... but it can feed about 5,000 people when the conditions are right.
Posted by Joe at September 6, 2004 11:12 PM
68.155.99.115
You better believe it, Bloaty. ^_^
Posted by scratch chickie at September 12, 2004 07:43 PM
67.209.32.28
I work at a health food store & have actually tried this bread. It has got to be one of the most horrible tasting & worst consistancies you'll ever find in a food. Blah!
Posted by Carrie at January 13, 2006 11:50 AM
164.58.12.134
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