Much like the mirage of a puddle wavering into being in a dip on a Death Valley freeway, Joey Manley, founder and head guy of the Modern Tales family, materialized in Chicago and asked a few of his cartoonists out to dinner yesterday. We said yes; we, being Tim, Dirk, Matt, and myself, along with a handful of tagging-along types who we subsequently bored into comas. (Sorry, guys.) We talked art, artists, empire-building, and other pitiable nerd babble till the wee hours. It was the kind of unapologetic wallowing that I could really appreciate. Miraculously, I think we all might have come away feeling pretty good about the state of comics in general. Our stake in comics, anyway.
Comics, and I suppose all entrenched businesses, are a little notorious for their reluctance to recognize and adjust to change. And change is happening. A translated, American version of Shonen Jump, a fat, weekly newsprint anthology of manga available everywhere from grocery stores to Barnes & Noble, is outselling the biggest glossy, monthly, direct market 24-to-32-pager four times over. Modern Tales keeps expanding; more sites, more subscribers. Unaffiliated sites with similar business models are popping up, too. And Chris Ware continues to move obscene amounts of books, reportedly with very little help from the direct market (comic book shops) at all.
Are comic shops themselves obselete? Is the direct market doomed? No, I wouldn't say that. But what I do think may be on the way is the welcome switch from comics as fetishistic preoccupation to comics as entertainment.
Kinda pointless to bag-n-board every week's Shonen Jump, and you're probably not gonna find The Acme Novelty Library in the latest price guide. Frankly, I like that. I like it a lot.
Comics are meant to be read. They're not investments, they're pleasant distractions, on par with television and novels. That's just what I feel. The obsession with the medium itself, and the insular, standoffish culture that obsession's spawned, have probably done more harm than the fans and publishers will ever realize. Never mind the absurd special edition foil hologram covers, the rising cover prices, the company-wide crossovers, the complete disregard of and failure to cater to younger readers, the obsessive preoccupation with a single genre, et cetera. If more people don't read comics, it's not because comics in general aren't worth reading. It reminds me a little of Disney producing reams of horrible, poorly-received feature-length cartoons, working the same angle over and over again with less ability each time in the face of diminishing returns, and then blaming the technique (2-D animation) instead of the process (over-management quagmire) for all the bad reviews. But I'm getting ahead of myself.
Anyway, webcomics are a good place to be, these days. Stepchildren of the industry, sure. But I have my audience, and I have my dumb stories to tell. That's really all I gave a shit about in the first place.
In conclusion.... some people in Kentucky are blue. That is so funky. (Thanks for the tip-off, Joey.)



















